Digital Marketing / Advertising / Online Marketing are amongst the most used terms of the marketplace today. However, it is sadly just a lot of jargon for most of people who hear it and then use it to convey their view. What exactly is digital marketing and what part of it is essential for today’s business participant? We’re here to break it down with regard to you in the simplest words possible.
Online Marketing is simply marketing of your merchandise onto digital platforms so as to contain onto your loyal consumers as well as increase your reach to new potential target audience immediately.
That is this method. That is what Online marketing is definitely. There are some further questions call for attention to solve your confusion; such as:
Is digital marketing the same as social media advertising?
The answer is absolutely. Digital / Internet marketing is a wider concept than the social media marketing in the sense that, all promoting platforms are available digitally i.e. via the internet. However, there are other platforms that get into digital marketing rather than social media traffic generation.
What are the concepts and platforms of digital marketing?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online development and marketing. This concept is called “Search Engine Marketing” or Search engine optimization.
Search Engine Marketing is marketing of one’s product on search engines such as Google and Bing by Yahoo. This platform is of utmost importance for firms that are into a B2B industry.
Another concept that comes under the wing of digital marketing is “Search Engine Optimization” or Search-engine. Search Engine Optimization is a way of developing your website’s content in a way that allows the search engine’s algorithm to crawl and test your website efficiently. It’s a way to get higher rankings previously search results on the search engine; helping us to have a better hand at SEM.
SEO is a primary necessity of any and every web master as it can help stand out on the list of sea of websites we see recently.
Social Media Marketing is a concept that comprises of campaigns designed to sell your product or service on interpersonal networking platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a great tool when it in order to products that possess a B2C segment.
There is a useful concept called Re-marketing in Internet marketing which enables us to reach out to the potential consumer base multiple cycles. It can be seen as following on from the consumer on various platforms, websites and showing your personalized ad copy all of them so as preserve reminding them concerning their visit to managing costs.
This also enables us to maintain another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds and thus.
However, for a big digital / Marketing and advertising experience, a campaign needs to be developed using all the above mentioned tools.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771